St Vincent de Paul Society (SVP)

We supported SVP on their 2022 Christmas appeal, increasing awareness and donations through social media activity.

We had the pleasure of working with the St Vincent de Paul Society and marketing agency Different Kettle to develop a digital marketing strategy and media plan that would take the SVP’s Christmas Appeal Campaign to the next level.

We focused on spreading the themes of the campaign - Reassurance, Comfort, Joy and Hope - across social media through paid and organic content.

Through the development of content pillars that informed our social media content, we wanted to make sure that the messaging around the cost-of-living crisis in the UK was clear and resonated with the audience, and that the CTAs were strong, clear, and consistent.But what really moved people to donate were the heartfelt case studies provided by the SVP, which highlighted the impact of their work on real people's lives. 

This storytelling was shared through a regular calendar of varied content, using a mix of video, carousels, and campaign specific design assets.

As we progressed through the campaign, we identified opportunities for growth in paid social media across more platforms and created more varied content to maximise income and brand awareness in the future. The campaign also relied on paid media and SEO tactics, such as Google Ad extensions, to increase awareness and engagement with the target audience.

The campaign was a great success, with a 31% increase in website traffic, a 60% increase in donations, and a 22% increase in conversion rate.

We were so pleased that the campaign was successful in achieving its goals. We're incredibly proud of the work we did on this campaign and the content created - it was an integral part of fulfilling the SVP’s fundraising targets.

“We are extremely grateful for our collaboration with Catnip. Their knowledge and passion were critical to the success of the SVP's Christmas campaign. Their digital initiatives, such as targeted online advertising and social media involvement, helped us expand our reach. With their help, we not only met but exceeded our Christmas campaign goal. Catnip is an invaluable resource for charities seeking to make a major difference through effective digital fundraising.”

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